UNISA’s
Centre for Business Management |
Programme in International Marketing (Self-study) |
The importance of exporting and international trade to a country's economy and to the growth of companies is well documented. Add to this the advantage South Africa has in terms of its weak currency, combined with the expansion generally being experienced in global trade, then companies should be encouraged to "go international'', as foreign markets offer tremendous opportunities for the astute international marketer.
This Programme in International Marketing will guide individuals and companies how best to take advantage of the opportunities offered by these growing foreign markets and to become an astute international marketer.
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